Real estate web design and search engine optimization services to drive targeted buyer clients to your web site.

The Most Important Real Estate Internet Marketing Factor: Time

Part I: Managing Your Real Estate Internet Marketing Expectations

Part II: Web Site Visibility: Getting Drive By Traffic, Window Shoppers, and Customers

If you start your own small business and perform any amount of due diligence you will soon find that every expert and consultant gives you the same piece of advice: expect a 3-5 year period of hard work, sweat and perhaps frustration before you begin to turn a decent profit. The same principle holds true when developing a web site: expect a period of at least 6-12 months before you will receive sizeable, targeted traffic.

Why does it take so much time? First, your site needs to be found by the search engines. Once a search engine finds your site, it needs to index all of your pages and include them in their database. It is important to note that just because your site has been indexed does not mean that it has been included in the ranking process. Only Google, MSN, and Yahoo know when they will update the results. And with billions of web pages to sort and index - and more and more pages being added every day - it can take 3 or more months just to get a few pages of your web site included.

In general, it takes 1-2 months for MSN to fully index your web site and be included in the search engine rankings. For Yahoo, the same process takes 2-4 months. Google is a completely different animal than the rest. While they are quick to index all of your pages (1-2 months), beginning in 2004 there appears to be a "Sandbox" effect. What is the "Sandbox"? It is now generally accepted that Google applies some sort of waiting period before a new, properly optimized web site begins to appear at or near the top of the search engine rankings for competitive keywords. In our experience, this waiting period lasts between 6 and 9 months for real estate web sites.

I Need Web Site Traffic Now!

If you need immediate traffic to your web site consider enrolling in a pay per click program. Be aware that while this can bring traffic to your web site, it can be very cost prohibitive if not managed correctly.

There is no doubt that your email inbox has been deluged with spam mail that boasts of guaranteed top search engine rankings or search engine submission services. Before you even consider these services, do your homework on the subject and thoroughly read about internet web site marketing myths.

Great Expectations For Your Real Estate Web Site

There is absolutely no doubt that developing a strong internet presence is a major source of lead generation and sales for real estate agents. In some cases, it may be the key to your survival in this industry. The competition in your market gets tougher every day. How will you get and maintain your edge in the market? How can a new real estate agent level the playing field?

The answer to all of these questions is choosing The Kosloff Group for your real estate web design and real estate SEO needs.

Our knowledge in both real estate and marketing, combined with your expertise and local knowledge, hold the keys to success of your internet presence.